I've already talked about using video in sales training.
If a picture is worth a thousand words, a video is worth many more.
Consider one of my favorite products, the Wellspring Flip Note. In their catalog, or on their web site, they show a static picture:
A static picture doesn't do the product justice. When you remove the pen on the right, the metal notepad flips open.
A video of a flip note opening helps, but it happens pretty fast.
I had a chance to play with Casio's new EX-FH20 digital still camera. It looks like a small SLR, but isn't. It uses either the back LCD or a smaller LCD in the viewfinder.
It's a decent digital still camera for the point and shoot crowd.
But what really makes it an exciting camera are a couple of modes the typical point and shoot camera doesn't have.
One takes a continuous burst of 40 pictures in a second. That lets you capture a fast moving object in high resolution, but it is a series of still images.
The other mode is a high speed video mode. At decreasing resolutions, the camera can take videos up to 1,000 frames per second.
So by shooting that same video at 210 frames per second, a high speed with highest resolution, which is suitable for YouTube.
So my video becomes about 4 times longer and opening the flip note becomes the focal point:
Next time you have a product that a still photo doesn't do justice to, try using high speed video to make your point. The Casio FH20 is a great way to do slow motion video.